The process of building a template to be used for creating multiple sites, is quite similar to the process of building a site, with the difference of making sure you make it general enough so it can be used smartly for different sites later on
You can change the site width to whatever needed. By default it is set to 990px
Make sure that the language is set to “English” by default and the Orientation is Left to Right (for English sites, customize as needed for different languages)
Set tags to your template, and separate the tags using the semicolon (;). Try to be as general as possible and include as many related tags as possible
Set the Color Palette- choose from the presets as is or customize a preset palette. We recommend to modify only the five main colors (located in the first row of the palette) as it will affect the whole palette and generate shades options automatically
Set the Layout of the site - “Horizontal”, “Plain” or “Vertical”
The tablet and Facebook versions of the site in the builder are similar to the web version, except of sections (header, footer etc. needs to be rebuilt to fit the platform)
In the mobile version of the site you need to adapt the structure because it has different usability and layout
Set sizes only by using % and not by using absolute numbers in pixels, so the cross platform adaptation is optimal
Inherit the web master page style for master pages in the other platforms
Do not use the 5 extra colors that are below the palette colors so that it is possible to change the color palette for a specific site
Link all pages to a master page
Set one master page as "Default master page" so that new pages created through the "Add page" feature will generate the desired page structure automatically